Know what’s really in the products you use every day.
Scan a product, its barcode, or its label. Pura breaks down the ingredients, flags what’s harmful, scores it 0–100, and shows you a cleaner option in the same category.
Free to download.
iPhone & iPad.
Scan it
Point your camera at the product, its barcode, or the ingredient list. No typing, no guessing.
See what’s inside
Every ingredient, plainly explained — what it does, whether it’s a concern, and a 0–100 score for the product.
Swap to something cleaner
Pura shows better-scoring alternatives in the same category, so there’s always a next step.
An ingredient list isn’t an answer.
A label can name twenty chemicals without telling you what any of them do. Pura reads the list for you and separates the benign from the concerning.
Scan your first product →Hormone disruptors
Ingredients linked to endocrine interference
Carcinogens
Classified or suspected cancer risk
Allergens
Common triggers for reactions
Fragrance blends
“Parfum” can hide dozens of undisclosed components
Irritants
Sensitisers and known skin irritants
Preservative concerns
Formaldehyde releasers and related compounds
One number, so you can decide in the aisle.
Each product gets a clean-safety score from 0 to 100, built from the risk level of every ingredient it contains. Higher is cleaner. Tap through any score to see exactly what moved it.
Fragrance-free moisturiser
12 ingredients · no concerns
Scented body lotion
16 ingredients · 3 concerning
Multi-surface spray
9 ingredients · 4 high risk
