Instant product safety scanning
Pura scans the labels and barcodes on the products you use every day — skincare, haircare, cleaning, and oral hygiene — and flags harmful chemicals, hormone disruptors, and toxins in seconds.
Know what's really in your products
Built on peer-reviewed research and a database of thousands of ingredients.
Instant scanning
Point your camera at any label or barcode. Pura recognizes thousands of skincare, haircare, cleaning, and oral hygiene products in under a second.
Ingredient breakdown
Every ingredient explained in plain language. Know exactly what you're putting on your body — and why it matters.
Safety scoring
A clear 0–100 score backed by peer-reviewed research. Hormone disruptors, carcinogens, and toxins flagged at a glance.
Personalized picks
Tell us about your skin and sensitivities. Pura recommends cleaner alternatives tailored to you.
Frequently asked
Everything you need to know about Pura.
"The average person applies more than 100 chemicals to their skin every single day."
Join 50,000+ users
Take back control of what you put on your body. Free to download — no account needed.